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Brand identity systems

Brand identity design that turns a position into a usable visual system.

WOWJIN translates an approved audience, offer, and position into a practical identity direction. Discovery, logo exploration, colour, typography, layout principles, image direction, guidelines, and priority applications are scoped separately so the final system can be used by the people responsible for marketing and delivery.

What is included
Identity discovery brief; Logo and mark direction; Colour and typography system.
Timing
Confirmed in the proposal after scope, access and approval needs are reviewed.
Pricing
Project fees are scoped individually. Monthly retainers start from PKR 100K; media and third-party costs are separate.
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Where it helps

Common reasons businesses request this service.

The examples below explain typical needs and deliverables. Your written proposal confirms the final scope.

Useful when
  • The business looks different across social profiles, sales material, website pages, and campaigns.
  • A logo exists but the team lacks rules for type, colour, layout, imagery, or application.
  • A new offer needs an identity that can be applied consistently without losing its commercial context.
Good fit when
  • You are launching an offer or clarifying how the business should be presented.
  • Your existing identity needs a documented system and priority applications.
  • Marketing, sales, and creative suppliers need a shared visual reference.
Typical deliverables
  • Identity discovery brief
  • Logo and mark direction
  • Colour and typography system
  • Brand usage guide
  • Priority applications

Working approach

How WOWJIN scopes and delivers the work.

  1. 01

    Review the brand context

    Confirm the audience, offer, position, competitors, existing identity, applications, constraints, and decision owners.

  2. 02

    Develop and compare directions

    Explore visual routes for the mark, typography, colour, composition, imagery, and tone, with the decisions and trade-offs recorded.

  3. 03

    Document the working system

    Prepare the approved identity guidance and priority applications named in scope, then explain the handover and future-use requirements.

What the work should leave behind

A documented visual identity system that helps the team present the offer consistently across agreed touchpoints.

These are work products and operational improvements, not guaranteed commercial results. Available performance data is reviewed with its limitations stated.

How WOWJIN works View the Concept Lab
  • A documented identity direction tied to the approved brand position.
  • A practical logo, colour, typography, imagery, and layout system.
  • Priority applications and usage guidance for the agreed channels.

Related guidance

Three practical guides for evaluating this work.

Use these articles to prepare a brief, compare a proposal, or diagnose a common implementation problem before requesting the service.

Browse all 24 guides

Service questions

What to know before requesting a proposal.

Is brand identity design the same as marketing strategy?

No. Brand identity design creates the visual system. Strategy and positioning defines the audience, offer, position, messages, channel roles, and measurement questions. The two can be scoped together when the brief requires it.

Does the service include a full rebrand?

A refresh or rebrand can be scoped after reviewing the existing identity, business change, audience, applications, and approval needs. The proposal states exactly what changes and what remains.

Which brand applications are included?

Applications such as a website direction, social templates, presentation slides, packaging, campaign assets, or stationery are selected in the written scope. Extra formats, production, and licensing are separate when required.

Request a proposal

Tell us what the business needs from brand identity design.

Share the offer, audience, current activity, priority problem, access, budget range, and timing. A short brief is enough for an initial review.

Send a service brief