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Creative Asset Formats and Usage Rights: A Handover Checklist

How-to

Question answered: What should a creative asset handover include?

The handover is part of creative production. Final exports without formats, source files, rights notes, or naming can leave a team unable to publish or adapt the work safely.

Prepared by WOWJINPublished 16 September 2026Updated 16 September 20266 min read

Three points to use.

  • List the final dimensions, file types, durations, versions, captions, and platform requirements.
  • Record source files, fonts, music, stock, talent, location, and other licence information.
  • Confirm ownership, usage territory, duration, paid media permissions, and future adaptation rights.
01

Deliver the formats the channels need

Name the export dimensions, file types, aspect ratios, durations, compression, subtitles, copy variants, thumbnails, and naming convention. Include platform adaptations rather than assuming one master file works everywhere.

02

Attach a clear rights record

Record who owns or may use the work, for which channels, territories, and duration. Note talent releases, location permissions, music, stock, fonts, creator agreements, and restrictions on paid or future use.

03

Make future use possible

Confirm which source files, project files, working fonts, image selects, raw footage, and templates are included. Store the material in an agreed location and explain who can request adaptations or further licences.

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