Summary
Three points to use.
- Name the audience, offer, message, channels, formats, quantities, and success questions.
- Confirm source material, people, locations, schedule, approvals, access, and budget before production.
- Record usage rights, licences, file formats, revisions, and handover responsibilities.
Start with the job of the assets
State the audience, offer, message, channel role, action, and campaign timing. A production team needs to know what each asset must help the audience understand or do.
List every required output
Name the formats, dimensions, durations, quantities, platform versions, copy, captions, subtitles, stills, cut-downs, and source files. Include examples only when they clarify the requirement.
- Static and carousel formats
- Short-form video and edits
- Photography or video shoot outputs
- Paid and organic adaptations
- Final exports and source files where included
Confirm production and approval conditions
Record the crew, location, travel, talent, equipment, props, rights, licences, schedule, review rounds, decision owner, delivery method, and costs. A complete brief protects the timeline and gives the buyer a clear comparison point.